We Indians, wait for this single day every year. People living far from their loved ones book their flights a month ago so that they can celebrate the occasion with their family and friends. Yes, I am talking about Diwali. The most loved festival in India.
Diwali is celebrated by everyone in their own way. But excitement and happiness are always common. No matter from which state or caste you belong.
How can brands ignore this huge festival to promote or interact with their audience? Of course, no one can miss this opportunity to connect with the audience because emotions and shopping are at their peak during this festival.
So, let's jump to our main topic " 5 Best Diwali campaigns for brands to take inspiration from"
Don't forget to read the full blog. Get 4 editable Diwali graphics for a rocking social media post. Top 5 Diwali campaigns for brands to take inspiration from
1) Vivo
When we talk about the festival of Diwali, sparkling and glittering lights come to our minds. The Vi vo Diwali Campaign prompts us to capture and save all those dazzling moments and beautiful faces of your friends and family.
2) HP
This campaign by HP has left us awestruck. The emotions and culture it shows are an inspiration to the upcoming generation. The beautiful storyline inspired us to spread happiness and shows a beautiful ritual that we follow to invite Lord Lakshmi to our houses.
3) Mankind
Mankind knows very well how to connect with the audience. Hence, they follow the path that directly leads to our hearts. This emotional Diwali campaign of Mankind has filled our eyes with happy tears and touched our souls.
This campaign shows how important this festival is for all of us so that we forget our worries and enjoy this amazing festival. It also shows how a small gesture can make a very big difference and enlighten someone's life.
4) Samsonite
We all know how the festival of Diwali reunites us with our loved ones. But Samsonite highlighted the uncovered story of the festival. It shows the emotions of the people who are working even on the festival day. Most of us are fortunate that we can celebrate this festival with our family and friends, but a section of society is deprived of this happiness. The ad shows the importance of our small efforts that can fill happiness in their life. It shows the change we can bring by expressing our small gratitude to them.
5) Amazon
I am in tears right now. This paragraph, I won't write by keeping SEO in mind. It's just what I felt watching this video.
This campaign celebrates the unsung heroes of the pandemic. It shows how we all become family to each other during the tough time of the pandemic. It shows the message of delivering love to strangers that becomes a special part of our lives.
Conclusion
Diwali is a festival of emotions. You can see the change in response when we include such stories that are both relatable and emotional. A meaningful message can also add more weightage to your campaign.
To ease your burden on this heavy festive season, we have created free Diwali graphics that you can easily customize according to your brand.
This Diwali, get more traffic to your social media with these amazing graphics.
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