Every now and then we all strike with the thought of starting our own business, but very few of us actually take that step and start the journey of transforming our ideas into reality.
So, what does it take to start your startup?
Well, there are no specific answers for this. You may need plenty of resources to hit the goal. One of the essential parts of a startup is a Pitch. Whether it is for funding from a venture capitalist or bringing a new client, you need a pitch to show the purpose, vision & requirements of your startup. The most effective way to create a pitch is by making a pitch deck. Pitch deck is a form of presentation that will allow you to present the idea in a brief.
If your Pitch Deck can convey the message and hence, convince investors and partners to trust your product, it is a good sign.
In this blog we will share -
The main aspects of Pitch Deck.
What is Pitch Deck?
What needs to be included in a convincing Pitch Deck.
At the end of the blog, we have shared a list of top 10 companies Pitch Deck to help you create one for your business.
What is a Pitch Deck?
Pitch decks are short presentations that help you promote your startup's products or services to prospective investors or clients. You can create a pitch deck using Keynote, PowerPoint, or Prezi, among other software options. Because pitch decks are typically delivered face-to-face, you'll put them together using the software. There are no issues with conducting an online meeting with a pitch deck.
Pitch decks are critical for startups to distinguish themselves from the competition. Despite the fact that you're working alone now, producing a pitch deck will help you to pitch your idea or product to investors and partners in a way that might persuade them to assist you in expanding your business. Whether you desire additional funding to bring your product to market or wish to find a partner to assist in managing your company, you may advertise your company or brand in a concise and effective manner with a pitch deck. It's difficult to develop and expand an idea into a real business. Using a pitch deck to attract investors, partners, and customers should assist you to achieve your company's objectives.
In addition, visual aids are the most effective method for pitching an idea or company, so you should create a visually appealing pitch deck that describes ideas and concepts in a concise fashion. You should personalize your pitch deck to your intended audience since there are various types of pitch decks for various groups. An investor's attention must be drawn to what they are seeking, which usually means you must demonstrate to them how their money will help your business succeed and expand, as well as how much profit they may expect.
What Should a Pitch Deck Include?
The most important element of creating a fantastic pitch deck is to make it clear, concise, and to the point. If you discover that any of the images or information on your slides is not fully essential to your primary goal, you should eliminate it. Usually, you will need to include enough information to stimulate interest and convey the core concept or idea. When Youtube approached a venture capital firm, the first slide focused on their motive, which was 'to become the primary source of user-generated video content on the web and allow anyone to upload, share, and browse it.' You should not provide more information than required in a pitch deck. You don't want to distract your audience by 'overstuffing' your pitch deck.
There is no set number of slides that should be included in a pitch deck, but most people believe that there should be between 10 and 12 slides. A pitch deck of 10 slides is thought to be ideal for successful pitching. According to venture capitalist and marketing specialist Guy Kawasaki, you should include 10 slides in your pitch deck that cover everything from your company's name to your go-to-market strategy. The following slides should be included in your pitch deck, as described below.
Don't forget to collect your freebies at the end of the blog
Let's explore what a Pitch deck should include.
1. Company Vision and Overall Value Proposition
Your business' vision and overall value proposition should be summarized in a single sentence consisting of about 150 characters or less. Many new businesses compare themselves to similar organizations that have succeeded in order to explain their value proposition. When you compare yourself to similar organizations in the same industry or area of interest, you must stick to the same methodology.
2. Problem Statement
It is crucial that your business is seeking to solve a problem regardless of who you are pitching this pitch deck. You must detail which clients have problems and how your product or service solves them. Many startups will rely on this slide to weave an engaging narrative. If you can prove that the problem is real and affects customers, you will have an easier time convincing investors that your company can be successful.
3. Target Market
Highlight your Primary customers in this slide to go into details and the size of the potential market and how large it can be. Gather assessable data for the information you provided on this slide. To determine the current market demand the investors will need the consumer spending data and other similar metrics. Many businesses will divide this slide into many parts if they want to reach multiple markets with different types of advertising. You have to be precise and practical with this slide. Any investor or potential partner wants to be confident that you can reach the primary market and a practical target will show that you understand your intended market.
4. Solution
This slide will define your services or product in more detail and how it can provide solutions to the problem. Define how your product or service can solve the problems that are being faced by the customers and how your startup offers a better solution than the existing one's. Representation and being narrative can prove to be effective in this slide.
5. Business Model
The expected partner or investors now have the idea of what your product or service is, now you have to explain how this product will generate revenue for the business. Go into details about why the advertisers will want to partner with you or how you'll acquire all these relationships etc.
6. Milestones & Roadmap
Here you will include all achievements of your startup and goals for the same. You can list some of the milestones that your startup has reached and expect to reach in the future.
In this slide you will include your vision for growth and authenticate your product.
7. Market Plan
Use this slide to explain how you are planning to reach the targeted consumers and how you are going to get friction within the industry. Your marketing plans and sales strategy must be put in here and explain the distinct about your idea to validate your approach for your intended audience.
8. Management Team
In this slide define how you and your team are looking forward to the growth of your company and how you are going to achieve those goals. Explain the key points and skills of your management team and how that makes them great team members. Major investors, board of directors, and board of advisors who are involved with the business should be mentioned in this slide
9. Financial Projections
Your financials will be defined in this slide? Which can include your sales, cash flow forecast, forecast, profit, and loss statement for several years. Projected financials can also be displayed. This information should be specific and easy to understand, charts can make the data easier for the intended audience.
10. Competitive Analysis
Your company has its own uniqueness but it stands in the market with other competitors. There will be some competition that you will have to withstand. Here you will explain how your service or product stands against the competition and why the consumer will go with your product as their first choice. Explain how your product, brand position, or service stands and how it differs from the competition.
11. Funds
In this slide, you will talk about funds and it's the most important part of all slides. If you are trying to raise money for your company, define how much money is needed and how it will help your startup accomplish its goals. Investors want to know how their funding will help you reach the business goals.
Key Takeaway
So, here is what you all have been waiting for. We are sharing top 10 companies decks to get inspiration, ideas, and suggestions.
Still, confused about preparing the qualifying deck? Don't worry, PixsMagic will take your pain.
Connect today, to get your Pitch Deck in your business tone.
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