she's everything he's just ken - Barbie
Barbie: A Pioneering Symbol of Women's Independence
The iconic female figure known as Barbie, a plastic doll introduced to the market by Mattel in 1959, has had an unquestionable influence on societal norms.
Known formally as Barbara Millicent Roberts, she was a creation of Mattel, the renowned American toy company. Barbie arrived at a time when women's autonomy was still budding. Not owning households, cars, or steady jobs was the norm. In contrast, Barbie lived in her dream house, drove her car, and could be whatever she desired. From trekking the lunar surface, and practicing law, to saving lives as a doctor, Barbie proved that the 'sky is the limit' and inspired her loving fans to be independent.
Now, after 64 glorious years, guess what? Barbie is set to make her big screen debut with a live-action movie. Hold your breath because the lovely Margot Robbie will be playing Barbie, and heartthrob Ryan Gosling will star as Ken. And the brilliant Greta Gerwig will be steering the ship as the director. So stay tuned for the Barbie magic on the silver screen!
The marketing wizards behind Barbie are truly something else!
They've been on a collaboration spree, teaming up with over 100 big and small brands recently. Barbie fever shows no signs of stopping.
In recent years, Barbie's brand reputation has had to dodge bullets from its competitors. That's why Mattel has had to step up their game and look for fresh strategies to keep Barbie's legacy going. One exciting opportunity that popped up is the all-new Barbie movie. It's a great chance to show an evolved and forward-looking Barbie brand.
Mattel has poured years into the careful crafting of this movie. It's all because they want to make sure the film matches Barbie's iconic position and influence in our culture. Before you go thinking, "Oh, it's just another movie!” let me tell you about their marketing game.
They've been cooking up their marketing strategy for this movie for ages. And oh boy, they have left no stone unturned! It isn't just your everyday movie promotion we're talking about. They've masterfully harnessed the power of social media, viral advertising, and key partnerships. Talk about dedication, guys!
In this blog, we'll take you on a journey exploring how Barbie's brilliant marketing strategies shattered the confines of traditional marketing. Not only did they successfully transform a girls' toy into a universally cherished, live-action movie, but they also managed to create anticipation among both male and female audiences. Don't go anywhere, this is going to be a fun ride!
1) Barbie Ai Generator
You've probably already seen all the memes inspired by the promotional posters of the much-anticipated second teaser trailer for Greta Gerwig’s Barbie. You can even become a part of the Barbie world with Barbie’s Selfie Generator, regardless of whether you're a Barbie, a Ken or just you!
The movie's marketing certainly has everyone excited. Not to mention, the film boasts of an impressive cast line-up including big names such as Margot Robbie, Ryan Gosling, Issa Rae, Simu Liu, Will Ferrell, Michael Cera, America Ferrera, Kate McKinnon, Arianna Gleenblatt, Hari Neff, Emerald Fennell, Ncuti Gatwa, Alexandra Shipp, Dua Lipa, and so many others.
This AI generator has taken the internet by storm, filling it with a plethora of memes.
Explore the fun at link - https://www.barbieselfie.ai/intl/
2) Barbie x Google
The PR team for the Barbie movie is doing everything possible to make it a massive hit. The buzz surrounding the film is substantial – just type "Barbie, Greta Gerwig, Margot Robbie, and Ryan Gosling" into Google and prepare for the festive results!
Turns out, you'll find everything has a pink sparkle and even Google turns pink. It makes you feel like you've literally stepped into Barbie-land!
3) Barbieverse
Partnerships Between Metaverse, Gaming, and Barbie!
If you thought the metaverse was out of reach for the renowned Barbie movie, you're in for a surprise! Forever 21, collaborating with the ever-popular doll, materialized a clothing line for both their physical stores and the virtual world of Roblox.
But wait, there's more! They didn't just stop there. This partnership even ventured into a contest. What's the prize, you ask? The lucky winner got themselves and their personal fashion style recreated in the incredible platform of online gaming!
So, Forever 21 didn't just introduce a clothing line in their physical stores, they took it a step further by introducing it to Roblox's virtual platform too. (Source: Mattel | Reproduction)'
4) Paint the Town Pink
Last week London, the capital of the UK, turned into a pretty pink cityscape for the much-awaited Barbie movie premiere. The city's beloved red buses, classic black cabbies, and famed landmarks embraced the spirit of Barbiecore fashion.
Even before the event, London's iconic public transport and buildings took on a pink makeover. Red buses got dolled up in vibrant Barbie adverts in hot fuchsia. The traditional black taxis followed suit, flaunting a hot pink look with matching colorful interior lighting. Believe it or not, even the Tardis near Tower Bridge was given a coat of pink paint.
Not stopping at that, various landmarks all over the city were adorned in pink illuminations. Trafalgar Square's fountains ebbed and flowed in blushing pink. The inscriptions on the Oxo tower took on a rosy glow. The London Eye stood out incredibly bright, all lit up in brilliant Barbie fuchsia. Of course, parked beneath was none other than Barbie's luxurious pink convertible.
Did I mention the Barbican tube station? Commuters were taken aback to find the board signs playfully altered with stickers to read ‘Barbie-can’. London sure knows how to welcome Barbie in style!
5) Fancy a Stay at Barbie's Dream House? Here's Your Chance!
Everyone has at some point dreamt of living in the fantastical Barbie Dream House. Well, you're in luck! Barbie's marketing team has turned your wishes into reality!
In a playful nod to the iconic character, the home-sharing company - Airbnb, is now offering stays at Barbie’s Malibu Dreamhouse for free. Apparently, Ken couldn’t crack the math to put a price tag on this enchanting abode. His interests lie more in beach fun than in numbers!
But that's not all. Airbnb isn't only celebrating the Barbie film, but also giving back to society in a commendable way. They will be making a generous donation to Save the Children. This will foster better learning resources for kids, families, and communities across over 100 countries.
Phrased in their release, the funds will help “build girls’ confidence and aid them to excel in school, thus, ensuring everyone has an equal opportunity to succeed". Now how awesome is that!
6) Pink Burger? Burgerpink
You won't believe it! Barbie and Burger King have teamed up to create something unique. Say hello to the tantalizing Barbie Burger, but it's not your regular BK cheeseburger. You'll find it smeared with an enticing "smoky" hot pink sauce and sprinkled with bacon bits. It's the perfect touch of pizzazz in every bite!
But wait! There's more. They've swirled up a divine complement to the meal, the Barbie Shake. This enticing beverage owes its delightful pink hue to Nesquick strawberry milk. It's a perfect blend of creamy and sweet, all topped with a full donut boasting icing that ties in perfectly with the theme of the entire meal. You'll be in a pink paradise!
Oh, and don't forget about Ken's contribution to this partnership - Ken's Potatoes. Simple, straightforward, but essential - they're just good old fries.
7) Save the Child
On a mission to empower girls all around the globe, Barbie has launched a new initiative in collaboration with Save the Children. This campaign, aiming to benefit the international humanitarian organization Save the Children, is going to support girls across the world with the essential learning resources they need to bring their dreams to life.
We know Mattel, the creator of the universally loved Barbie and rights holder of the brand, has nearly two decades of partnership with Save the Children. They also initiated the Barbie Dream Gap Project in the year 2018. This time, WBD joins hands with them for this latest campaign.
This campaign plans to reach every corner of the globe with the help of WBD's linear, digital, and social platforms. The initiatives also involve a televised feature on HGTV's Barbie Dreamhouse Challenge, various consumer engagements through brand collaborations, and a Charity Buzz auction! And, guess what's to be auctioned? Tickets to the premieres of the "Barbie" movie in Los Angeles and London, along with heaps of other exciting things! This is a chance not to be missed!
In conclusion, Barbie isn't just a toy, it's a symbol of belief and empowerment for every girl with a dream, and this initiative solidifies that message all the more.
8) Barbie XBox
Xbox lovers! Xbox has joined forces with Warner Bros. Pictures and Mattel, the mastermind behind our favorite Barbie doll, to bring us an exciting set of content series which is all Barbie-inspired!
The highlight of these treats is a custom Xbox Series S console, fabulously integrated into a Barbie DreamHouse! Not just that, but also on the roster are amazing interchangeable controller faceplates modeled after the stylish threads of Barbie and her forever beau, Ken, from the movie. So hold on tight, there are exciting surprises in store for us!
9) Burberry or Barbie
We honestly didn't anticipate this brand rivalry! Yet with the rise of Barbiecore, everyone's beloved impossibly-proportioned doll wasn't going to let anyone rain on her parade. Let's face it, Barbie wouldn't be caught dead in beige!
Here's the scoop: Mattel, the big toy company, was not thrilled when the British fashion giant Burberry tried to register a BRBY mark for clothing, bags, and other stuff. Mattel voiced its concerns to the US Trademark Trial and Appeal Board, arguing that Burberry's suggested trademark was "visually similar" and "sounds the same" as Barbie, and could potentially confuse us consumers!
10) Pink Billborads
Marketing Genius Barbie Unveils The Magic Behind the Latest Movie Phenomenon
Just think of Barbie and what comes to mind? Pink, right? Well, you're not alone. Barbie, which represents one of the world's most powerful brands, doesn't need to rely on fancy content or dazzling graphics to make a splash. A simple pink board does the trick, letting people infer who's behind it. This pretty much attests to the Barbie brand's phenomenal reach and recognition. And now the brand has expanded its reach, storming the silver screen with a dazzling new movie!
11) Anticipation & 100+ Brand Collabs
With stunning 100+ brand collaborations, Barbie has ventured into unexpected partnerships with diverse brands, spanning from toothbrushes and clothes to gaming, Aldo and even Zara. Whether it's a globally recognized brand or a rising star in the mid-tier market, Barbie has had its footprint everywhere.
While brand collaborations aren't a novelty, particularly within the fashion and beauty sectors, the sheer quantity and enthusiasm of Barbie-related collabs emerging this summer feels somewhat astonishing. Ever thought about whether we require Barbie-inspired shimmering platform heels? Well, perhaps. What about whitening toothpaste? Who knows…
Regardless of differing opinions on the necessity of this summer's extensive collection of Barbie-branded goods, they're upon us. We've gathered them all for you - from chic jewelry and fun pool floats to exciting ice cream flavors. Indeed, Barbie has evolved from just a child's toy to an integral part of the adult world.
The Barbie movie's marketing campaign has been huge, but what's really catching everyone's attention is the mystery shroud. Not much is out there in terms of reviews, but most of what we've seen so far is pretty positive.
This intention to create a buzz and keep us guessing about the film's specifics is just amping up the anticipation. In other words, everyone's really psyched about the Barbie movie. It's clear their tactic to pique our interest is working like a charm!
she has become a lifestyle brand
Conclusion
This outstanding marketing approach has shown us that with appropriate marketing strategies and innovation, we can overcome any obstacles. It's truly awesome what thinking outside the box can achieve!
Let us help you reach your goals with a unique marketing strategy.
Comments