Life without graphics is dull. Graphics are a form of visual communication with a long and very fascinating history.
Corporates, government, non-profit organizations, and almost every individual rely on graphic communication to share information.
Today, we're going to be talking about the ultimate & surprising statistics about graphic design in content marketing that you should be aware of.
Before jumping right in, let's get a look at the few Graphic design Statistics in general.
Surprising Graphic Design Statistics
The graphic designing industry is ranked number 9 globally, among all business activities.
68% of digital marketers use visual communication for content marketing.
For social media, 80% of digital marketers use graphic designs.
65% of visual information can be remembered after 3 days whereas only 10℅ of written information can be remembered after 3 days.
Graphic Design Statistics: Design in Content Marketing
Content marketing is a very vast area of marketing. Graphic design is a very essential part of a content marketing plan. A marketing campaign is incomplete without graphic elements. Hence, 68% of marketers prefer visual communication in their marketing strategies.
90% of people use images in their blog content
Orbit media published its 7th annual blogging survey that shows 90% of people use images in their block content. It indicates that visual content is one of the most essential and consistently followed blogging strategies.
Orbit media also found that the more visual content will be on your web pages, the better your page performance will be on SERPs.
Here are a few more important stats that highlight the main finding of Orbit Media.
Blogs with one image had a 16% success rate.
Blogs with 10 images earn a 39% success rate.
Blogs with video had a 25% success rate.
Blogs with quotes had a 20% success rate.
50% of marketers marked visual content as very important
According to a study published by Venngage, 52% of marketers consider visuals to be an essential part of their content marketing strategy.
The same survey also highlighted that 35.5% of marketers create visual content primarily for blogging.
Hotspot suggested infographics and videos as the most popular forms of visual content
Hotspot published a content marketing report that shows video is the number one form of content marketing strategy. The report suggested that it is more popular than blogs and ebooks.
Videos hold the first place followed by ebooks and blogs respectively. Infographic is in fourth place.
B2B content marketers are increasingly using infographics
Recently B2B companies have started using infographics as their essential content marketing strategy. The same is shown by the content marketing institute in one of their studies. The study shows that infographics have had the fastest growth among B2B companies.
67% of companies are utilizing infographics for their content marketing strategy.
71% of companies are utilizing the power of videos.
89% of companies are using block posts and short articles.
More than 50% of all Facebook posts are visual
Hootsuite, a very popular social media tool shows that 55.6% of the average Facebook posts created each day are photo content. Another 22% of the daily content belongs to video.
Your content marketing plays a very important role on social media as well. Posts on Facebook and Twitter with visual content tend to get more shares.
Conclusion
Visual content is getting more and more popular day by day. It is an essential strategy for marketers to successfully run their brands in the market. Many brands are busy building their product and services. Hence, they lose their focus on Visual content. However, PixsMagic is well qualified to help your brand create amazing visual content for its next marketing campaign.
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