“Design is the silent ambassador of your brand.” —Paul Rand
Well, creating a logo needs a lot of resources, and the suggestion always is hire someone good for your business to make an ultimate logo design.
How to design a logo? This question may seem a lot simpler, but when us designers listen to that, we know it is not. And that is when we realize that ordinary people have no idea about the design world.
Most people believe that logos are the face of their brands; however, it most certainly is not. Logos connect your brands with the audience and communicate the message that you want your customers to know about your brand.
The perfect logo is not just about whether or not customers are attracted to your brand logo, it is all about the message that you are sending through your logo. Your brand’s logo can communicate your USPs, values, products and services that you offer, and the meaning of your brand determines how your customers will perceive the brand.
Take Nike for example. It is with their mere logo that tells us that it is a sports-related brand and what all they have to offer.
How to Design a Logo
1) Connect With Your Clients
No matter how long the call goes for or how many times you have to connect with them for the same thing, make it a point that you and your client are on the same page.
Make sure that you know what your clients are experiencing as a brand and then note all the points down that you feel that you must reflect in the brand’s logo.
2) Try to Figure Out Your Client’s Industry
There is no one-size-fits-all for best logo design — a logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for.
It is a rookie mistake to start creating a logo without knowing a lot about their brand. It is important for you to know what industry your client’s brand belongs to.
Not only that, you will also need to do a lot of research on your client’s brand and research abundantly about the current logos of all the brands in the given industry.
3) Decide the Color Scheme
You will be surprised to know how certain brands in the same industry are always on the same color scheme.
Based on the products and services that your brand has to offer, you can decide on the color scheme.
Get a detailed insight into how to decide the color scheme of your brand.
4) Decide on What Kind of A Logo Do You Need
Now that you have the basics, it is now you must decide on what kind of a logo you and your client is looking for.
Once you have a head start on what kind of a logo you need, you’d know what to focus on and where to start from.
5) Bring it All Together
Now that you have everything that you need for logo designing, you need to bring all the elements and research together to make a perfect logo that you and your client have been looking for.
Fun fact
Have you ever wondered why Facebook logo's color is blue? Mark Zuckerberg, CEO of Facebook is red-green color blind, which means blue is the only color he can see best. Hence, blue color dominates the Facebook app and website.
Mark Zuckerberg once mentioned that blue is the richest color for me.
Conclusion
Your logo designing may take a few drafts before you finalize on one; however, it is always advised to present your clients with a few samples and designs.
And sometimes, you might know the procedure quite well, but you just cannot strike the right chord. And that is when PixsMagic enters the picture where we make you believe in magic of pixels.
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