Today’s consumer is always looking for an ideal way to communicate with their favorite brands. And with the recent advancements in technology, companies are coming up with better ways to communicate with their customers.
For instance, most of the brands have been using communication channels like Instagram, Facebook, Snapchat, and WhatsApp to communicate.
And the research has reported that WhatsApp is one of the most used messaging apps across the globe with more than 2 billion active users.
With billions of consumers using WhatsApp several times each day, businesses are starting to look at WhatsApp as a new channel to communicate with their customers. WhatsApp helps the businesses to directly send marketing messages to customers, win their trust and make sure that their customers stay loyal to the brands.
P.S - Some templates are waiting for you at the end!
SMS vs. WhatsApp: What is Better for Marketing Communication?
From SMS to WhatsApp, most of us have come to believe that it was on its way to replace SMS. Though, it is somewhat true considering the pace at which consumers are registering on WhatsApp.
However, there are a lot of people and brands who still use SMS till date.
And of course, there has been a lot of debate around what is better for communication - SMS or WhatsApp.
But, hey! Of course, we all know what is better.
Reasons Why Brands Prefer WhatsApp over SMS
WhatsApp is free while SMS is not. Remember the days when we had a limited number of SMS (What a nightmare!)
Sending international texts via SMS is even more expensive. And so, people find it economical to download and use WhatsApp rather than buying SMS packs.
WhatsApp works on end-to-end encryption, which means that the app is secure while sending texts via SMS, privacy is not guaranteed.
WhatsApp lets you write texts for more than 160 characters, which, on the other hand, is the usual threshold for standard SMS. And on WhatsApp, users can send content in other forms like voice and video content.
WhatsApp helps you to send broadcast and group texts while on SMS, you got to send those texts manually.
What is WhatsApp Marketing?
WhatsApp Marketing is one of the best ways to remind and let your customers know about promotions, offer accessible customer service options, or even increase visibility.
WhatsApp is a perfect tool to communicate with your customers and with WhatsApp Business, it is now even easier for businesses to build positive customer relationships.
With WhatsApp business, you can offer personal customer support to your audience with automated messages and chatbot-like capabilities. WhatsApp comes in handy when you want to launch a new product as it automatically sends the messages that you have created to the customers you have selected.
(Psst.. WhatsApp Templates are ready for you at the end!)
Along with it, if you have a global customer base, you will find it easier and cost-effective to connect with your international customers because WhatsApp never charges a nominal fee for international communication. This helps to strengthen relationships abroad and allows for quick problem-solving.
How to Use WhatsApp for Business?
WhatsApp can be used for business efforts in a couple of different ways. Mostly, this app is used for communication and sharing, and that is the primary basis of using WhatsApp to your advantage.
WhatsApp is one of the powerful apps to have in your toolkit as it helps to improve visibility, automate communication, and keep your workflow organized.
And it goes without saying that WhatsApp is free to use and manage, so you will never spend money downloading new software.
Here are a few ways to use WhatsApp as an asset for your brand —
Improve Business’s Visibility
Just like Facebook, WhatsApp offers the businesses to have a business page on the app. And your business profile offers important information for customers, like location, website, description, and contact details.
On top of that, you can also add a catalog to your WhatsApp. The catalog allows you to upload your products in bulk, so that your customers can browse your offerings through the app. The tool is an easy way for customers to get a fair idea of goods and services that your business is offering.
Having a business page for your company increases the amount of potential customers who can interact with your business.
You can use catalogs to display a new product line or you can showcase your most popular products to entice your audience.
Lessen The Response Time
When you use WhatsApp business, you can engage with your customers directly and give your brand a human side. Along with it, you can also automate messages, so your customers don’t have to wait for you to reply.
You can save a few quick replies for your customers. And the interactive FAQ cuts down on having to type or copy-paste the answers to a few common questions.
Organize Your Duties
WhatsApp provides different options for organization. One of such features is that you can organize your contacts using a label system.
And if you integrate WhatsApp with a CRM, you will not have to manually import contact information onto your business dashboard.
This will help you to keep track of your customers and the relationships you grow with them.
Conclusion
Ultimately, it is of utmost importance to keep in mind that WhatsApp should not be a primary marketing tool. Instead, it should be a partner to advance your marketing messages.
If you have disorganized chatflow structures, and if you think you can build customer loyalty, and thus, you can give WhatsApp a try.
Though, all’s good and done - like you know everything about WhatsApp marketing - so, why wait to start something new when you have ready-to-use templates from PixsMagic.
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